/* Clarity pass: remove decorative microcopy and strengthen supporting type. */
.section-number,
.scroll-cue,
.hero-code,
.image-tag,
.example-bar { display: none !important; }

.grain { opacity: .018; }
.hero { background: var(--paper); }
.hero-grid { display: none; }

.eyebrow {
  font-size: 13px;
}

.eyebrow::before {
  display: none;
}

.hero .hero-market {
  font-family: var(--display);
  font-size: 1em;
  font-weight: 650;
  letter-spacing: -.055em;
}

.hero-market-pair { white-space: nowrap; }

.hero-note { display: none; }
.header-contact { font-size: 12px; }
.site-header nav { font-size: 11px; }
.floating-chip span { font-size: 10px; }

.context-grid { padding-top: clamp(36px, 6vw, 82px); }
.context-copy li { font-size: 15px; }

.benefits-heading,
.services-top,
.process-head,
.examples-top { padding-top: clamp(36px, 6vw, 82px); }

.benefits-grid article {
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.benefits-grid h3 { margin-top: 0; }
.benefits-grid p { font-size: 14px; }

.service-item {
  grid-template-columns: minmax(0, 1.25fr) minmax(230px, .6fr);
}

.service-item p { font-size: 14px; }

.process-list li {
  grid-template-columns: 1fr;
  padding: 31px 26px;
  transition: transform .5s var(--ease), background .5s var(--ease), box-shadow .5s var(--ease);
}

.process-list li:hover {
  z-index: 1;
  background: #40433f;
  box-shadow: 0 15px 28px rgba(0,0,0,.16);
  transform: translateY(-7px);
}

.process-list p { font-size: 15px; }

.example-card p { font-size: 12px; }
.example-card.home {
  color: #fff;
  background: #263c32;
}

.example-card.beauty {
  color: #fff;
  background: #727570;
}

.beauty .beauty-pack {
  color: #fff;
  background: linear-gradient(145deg, #b85d75, #8e3d59);
  box-shadow: 16px 18px 0 rgba(65, 35, 42, .22);
}

.beauty h3,
.beauty p { color: #fff; }

.home .table { background: #171b18; }
.home h3,
.home p { color: #fff; }

.request-copy > p:not(.eyebrow) { font-size: 16px; }
.lead-form label { font-size: 11px; }
.lead-form input,
.lead-form textarea { font-size: 14px; }
.form-note,
.form-status { font-size: 12px; }
footer { font-size: 10px; }

/* A concrete storefront mockup replaces the decorative hero composition. */
.hero-visual {
  min-height: 550px;
}

.hero-visual .store-card {
  top: 50%;
  left: 44%;
  width: min(116%, 660px);
  aspect-ratio: 1.22;
  display: grid;
  grid-template-rows: auto 1fr auto;
  color: #1a1a18;
  overflow: hidden;
  border: 1px solid rgba(0,0,0,.25);
  background: #fffefa;
  box-shadow: 0 22px 50px rgba(0,0,0,.15);
  transform: translate(-50%, -50%);
}

.hero-visual:hover .store-card {
  box-shadow: 0 30px 60px rgba(0,0,0,.2);
  transform: translate(-50%, calc(-50% - 5px));
}

@media (max-width: 900px) {
  .hero-visual .store-card {
    left: 50%;
    width: min(100%, 560px);
  }
}

.store-top {
  padding: 14px 18px;
  border-bottom: 1px solid rgba(0,0,0,.15);
  font-size: 11px;
  letter-spacing: .02em;
}

.store-top strong { font-size: 13px; }
.store-top span { color: #62615d; }

.product-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: 0;
}

.product-image {
  position: relative;
  display: grid;
  place-items: center;
  overflow: hidden;
  background: #cfd2ca;
}

.product-image::after {
  content: "";
  position: absolute;
  width: 84%;
  height: 1px;
  bottom: 20%;
  background: rgba(0,0,0,.18);
}

.product-package {
  position: relative;
  z-index: 1;
  width: 48%;
  aspect-ratio: .66;
  display: grid;
  place-items: center;
  color: #fff;
  background: #313735;
  box-shadow: 16px 18px 0 rgba(0,0,0,.12);
  transform: rotate(-7deg);
}

.product-package::before {
  content: "";
  position: absolute;
  top: -11%;
  width: 55%;
  height: 13%;
  background: #1d211f;
}

.product-package span {
  font-family: var(--display);
  font-size: clamp(20px, 2.4vw, 34px);
  font-weight: 600;
  line-height: .72;
  text-align: center;
}

.product-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(18px, 3vw, 35px);
}

.product-copy small {
  color: #70706b;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
}

.product-copy h2 {
  margin: 16px 0 14px;
  font-family: var(--display);
  font-size: clamp(30px, 3.6vw, 51px);
  font-weight: 500;
  line-height: .84;
  letter-spacing: -.055em;
}

.product-copy h2 em { font-family: var(--display); font-style: normal; }
.product-copy p { margin: 0; color: #5c5c57; font-size: 12px; line-height: 1.55; }

.product-price {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  margin-top: 22px;
}

.product-price strong { font-family: var(--display); font-size: 26px; }
.product-price button { padding: 10px 11px; border: 0; color: #fff; background: #232523; font-size: 10px; font-weight: 700; }

.store-status {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid rgba(0,0,0,.15);
}

.store-status span {
  padding: 13px 8px;
  border-right: 1px solid rgba(0,0,0,.12);
  text-align: center;
  font-size: 10px;
  font-weight: 700;
}

.store-status span:last-child { border-right: 0; }

html { scrollbar-width: none; }
::-webkit-scrollbar { display: none; width: 0; height: 0; }
.floating-scrollbar-thumb {
  position: fixed;
  z-index: 70;
  top: 0;
  right: 3px;
  width: 8px;
  height: 52px;
  border-radius: 999px;
  cursor: grab;
  opacity: .96;
  touch-action: none;
  user-select: none;
  background-color: #2a2a2a;
  background-image: linear-gradient(100deg, rgba(255,255,255,.06), transparent 45%), url("data:image/svg+xml,%3Csvg viewBox='0 0 140 140' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.75' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.55'/%3E%3C/svg%3E");
  background-size: auto, 86px 86px;
  box-shadow: inset 1px 0 rgba(255,255,255,.12), inset -1px 0 rgba(0,0,0,.25);
  will-change: transform;
}

.floating-scrollbar-thumb.is-dragging { cursor: grabbing; }
html.scrollbar-dragging { scroll-behavior: auto !important; user-select: none; }

@media (max-width: 600px) {
  .eyebrow { font-size: 12px; }
  .hero .hero-market { font-size: .59em; }
  .hero-note { font-size: 12px; }
  .context-copy li,
  .benefits-grid p,
  .service-item p,
  .process-list p { font-size: 13px; }
  .service-item { grid-template-columns: 1fr; }
  .service-item p { grid-column: auto; }
  .process-list li { padding: 25px 0; }
  .process-list li:hover {
    background: transparent;
    box-shadow: none;
    transform: none;
  }
  .example-card p { font-size: 11px; }
  .hero-visual { min-height: 410px; }
  .hero-visual .store-card { width: min(100%, 420px); }
  .store-top { padding: 11px 12px; font-size: 8px; }
  .store-top strong { font-size: 11px; }
  .product-copy { padding: 15px; }
  .product-copy small { font-size: 8px; }
  .product-copy h2 { margin: 10px 0; font-size: clamp(24px, 7vw, 35px); }
  .product-copy p { font-size: 10px; }
  .product-price { margin-top: 13px; }
  .product-price strong { font-size: 20px; }
  .product-price button { padding: 8px; font-size: 8px; }
  .store-status span { padding: 10px 3px; font-size: 8px; }
  .floating-scrollbar-thumb { display: none; }
}
